Contents

Foreword

A MISSION TO COMMUNICATE

FAO's mandate

Failure of the ad hoc approach to communication

Image and target audiences

THE POLICY FRAMEWORK

Objectives

Conceptual approach

RESPONSIBILITIES AND PLANNING

Shared corporate responsibility

Preparation of communication plans

Evaluation of communication activities

INDIVIDUAL RESPONSIBILITIES

Participation: the key to implementation

Publication in professional and technical journals

Credit for authors and editors

Participation in meetings

Copyright

Contacts with the media

IMPLEMENTATION

Messages and their formulation

Communication strategies and activities

Implementation and coordination partners

Editing, design, graphics and desktop publishing:
Editorial Group
FAO Information Division

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� FAO 2000